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Category: TRADEMARKS

Understand trademarks in India – from registration and brand protection to disputes and compliance. Practical guides, case studies, and insights tailored for startups, businesses, and professionals safeguarding their intellectual property.

Why Trademark Searches Are More Important Than Logo Design in India
IPRTRADEMARKS

Why Trademark Searches Are More Important Than Logo Design in India

CS Prashant KumarNovember 25, 2025November 25, 2025

Most businesses design their logo first and check trademark availability later — a costly mistake. This article explains why trademark searches must come before branding, how they prevent legal conflicts, and why they’re essential for long-term brand protection in India.

Trademark Objections and Oppositions in India: What Every Founder Should Expect
IPRTRADEMARKS

Trademark Objections and Oppositions in India: What Every Founder Should Expect

CS Prashant KumarNovember 14, 2025November 14, 2025

Trademark objections and oppositions are common in India, but most founders don’t know how to handle them strategically. In this expert guide, Prashant Kumar explains how objections, hearings, evidence, and opposition proceedings work — and how founders can protect their brand through strong responses and smart preparation.

Understanding Brand Protection Strategy for Startups in India
IPRTRADEMARKS

Understanding Brand Protection Strategy for Startups in India

CS Prashant KumarNovember 9, 2025November 9, 2025

Every startup has a brand — few protect it. From trademark filings to enforcement and brand licensing, here’s how Indian startups can secure their brand identity and avoid costly conflicts. A clear, step-by-step guide to brand protection strategy in India.

How to License Your Trademark Without Losing Control
IPRTRADEMARKS

How to License Your Trademark Without Losing Control

CS Prashant KumarNovember 9, 2025November 9, 2025

Trademark licensing can expand your brand — but without control, it can also destroy it. Learn how to license your trademark in India correctly, protect ownership, enforce quality, and comply with the Trade Marks Act, 1999.

How to Use Your Trademark Properly After Registration (and Avoid Losing It)
IPRTRADEMARKS

How to Use Your Trademark Properly After Registration (and Avoid Losing It)

CS Prashant KumarNovember 9, 2025November 9, 2025

Most businesses focus on registration and forget that incorrect usage can cost them their trademark. Learn how to use your registered trademark correctly — from symbol usage and brand consistency to monitoring and licensing — so your brand stays protected under Indian law.

Who Can Apply for a Trademark in India — Individual, Startup, or Company?
IPRTRADEMARKS

Who Can Apply for a Trademark in India — Individual, Startup, or Company?

CS Prashant KumarNovember 4, 2025November 4, 2025

A trademark can be owned by an individual, startup, or company — but the right choice affects control, revenue, and investor confidence. In this expert guide, Prashant Kumar, Company Secretary, explains how to decide trademark ownership in India, covering founder filings, licensing, royalties, and strategic IP structure.

How Long Does Trademark Protection Last in India? And How to Renew It
IPRTRADEMARKS

How Long Does Trademark Protection Last in India? And How to Renew It

CS Prashant KumarNovember 4, 2025November 4, 2025

A registered trademark in India is valid for 10 years and renewable forever — if renewed on time. In this expert guide, Company Secretary Prashant Kumar explains how to renew your trademark, what happens if you miss renewal, and how to restore an expired mark under the Trade Marks Act, 1999.

Understanding Trademark Classes in India (With Everyday Examples)
IPRTRADEMARKS

Understanding Trademark Classes in India (With Everyday Examples)

CS Prashant KumarNovember 4, 2025November 4, 2025

Trademark protection in India depends on choosing the right class under the Nice Classification system. In this detailed guide, Prashant Kumar explains how to identify the correct trademark class for your business — with startup-friendly examples, common mistakes, and expert filing tips that help you protect your brand fully.

How to Conduct a Trademark Search in India: Step-by-Step Expert Guide (With Real Examples)
IPRTRADEMARKS

How to Conduct a Trademark Search in India: Step-by-Step Expert Guide (With Real Examples)

CS Prashant KumarNovember 4, 2025November 4, 2025

Before naming your startup or filing a trademark, make sure your brand is legally available. In this detailed guide, Company Secretary Prashant Kumar explains how to conduct a proper trademark search in India — step-by-step — to avoid conflicts, rejections, and costly rebranding.

Why Checking Existing Trademarks Before Naming Your Startup Is Crucial
IPRTRADEMARKS

Why Checking Existing Trademarks Before Naming Your Startup Is Crucial

CS Prashant KumarNovember 4, 2025November 4, 2025

Most startups skip trademark searches when naming their brand — a costly mistake that can lead to rejection, legal notices, or rebranding. In this expert guide, Company Secretary Prashant Kumar explains why checking existing trademarks under the Trade Marks Act, 1999 is essential to avoid disputes and protect your startup legally.

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About

CS at Work is a knowledge and advisory platform led by Prashant Kumar, Company Secretary and Partner at Eclectic Legal. It simplifies complex corporate, regulatory, and compliance topics for startups, professionals, and global businesses entering India — through practical insights, guides, and case-based articles.

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