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Prashant Kumar

Company Secretary

Category: TRADEMARKS

Understand trademarks in India – from registration and brand protection to disputes and compliance. Practical guides, case studies, and insights tailored for startups, businesses, and professionals safeguarding their intellectual property.

Common Mistakes Startups Make in Choosing a Brand Name
IPRTRADEMARKS

Common Mistakes Startups Make in Choosing a Brand Name

CS Prashant KumarNovember 3, 2025November 3, 2025

Most startups choose brand names that sound catchy but fail legally. Learn from trademark expert Prashant Kumar about the most common brand naming mistakes in India — and how to pick a name that’s creative, compliant, and registrable under the Trade Marks Act, 1999.

How to Register a Trademark in India: Expert Legal Guide for 2026
IPRTRADEMARKS

How to Register a Trademark in India: Expert Legal Guide for 2026

CS Prashant KumarNovember 3, 2025January 28, 2026

Expert legal guide to trademark registration in India — explained by Company Secretary Prashant Kumar, who has filed thousands of trademarks and handled objections and oppositions.

Difference Between Trademark, Copyright and Patent — Explained with Examples
IPRTRADEMARKS

Difference Between Trademark, Copyright and Patent — Explained with Examples

CS Prashant KumarOctober 18, 2025December 4, 2025

Learn the key difference between a trademark, copyright, and patent in India — what each protects, how they’re registered, and why early IP protection builds long-term business value.

Logo, Brand Name or Slogan: What Exactly Can Be Trademarked in India (2026 Guide)
IPRTRADEMARKS

Logo, Brand Name or Slogan: What Exactly Can Be Trademarked in India (2026 Guide)

CS Prashant KumarOctober 17, 2025December 4, 2025

A trademark is your startup’s legal identity. Learn what can be trademarked in India — names, logos, slogans, shapes, sounds, and colours — and how to protect your brand under the Trade Marks Act, 1999. Includes step-by-step filing guidance, fee-saving MSME tips, and practical examples for founders.

What is a Trademark and Why Your Startup Can’t Ignore It?
IPRTRADEMARKS

What is a Trademark and Why Your Startup Can’t Ignore It?

CS Prashant KumarOctober 17, 2025December 4, 2025

A trademark isn’t just a legal formality — it’s your startup’s first real asset. Learn how to protect your brand name under the Trade Marks Act, 1999, save government fees with MSME registration, and file your application the right way.

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About

CS at Work is a knowledge and advisory platform led by Prashant Kumar, Company Secretary and Compliance Officer at Global Horizons Capital Advisors (IFSC) Private Limited, an IFSCA-licensed Investment Banker in GIFT IFSC. It simplifies corporate, regulatory, and capital markets frameworks through practical, execution-focused insights for startups, professionals, and global businesses.

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