trademark filing process Archives

Common Mistakes Startups Make in Choosing a Brand Name

CS Prashant KumarNovember 3, 2025November 3, 2025

Most startups choose brand names that sound catchy but fail legally. Learn from trademark expert Prashant Kumar about the most common brand naming mistakes in India — and how to pick a name that’s creative, compliant, and registrable under the Trade Marks Act, 1999.

IPR TRADEMARKS

Logo, Brand Name or Slogan: What Exactly Can Be Trademarked in India (2026 Guide)

CS Prashant KumarOctober 17, 2025December 4, 2025

A trademark is your startup’s legal identity. Learn what can be trademarked in India — names, logos, slogans, shapes, sounds, and colours — and how to protect your brand under the Trade Marks Act, 1999. Includes step-by-step filing guidance, fee-saving MSME tips, and practical examples for founders.