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Prashant Kumar

Company Secretary

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Tag: startup legal compliance

Why Trademark Searches Are More Important Than Logo Design in India
IPRTRADEMARKS

Why Trademark Searches Are More Important Than Logo Design in India

CS Prashant KumarNovember 25, 2025November 25, 2025

Most businesses design their logo first and check trademark availability later — a costly mistake. This article explains why trademark searches must come before branding, how they prevent legal conflicts, and why they’re essential for long-term brand protection in India.

Why Checking Existing Trademarks Before Naming Your Startup Is Crucial
IPRTRADEMARKS

Why Checking Existing Trademarks Before Naming Your Startup Is Crucial

CS Prashant KumarNovember 4, 2025November 4, 2025

Most startups skip trademark searches when naming their brand — a costly mistake that can lead to rejection, legal notices, or rebranding. In this expert guide, Company Secretary Prashant Kumar explains why checking existing trademarks under the Trade Marks Act, 1999 is essential to avoid disputes and protect your startup legally.

Common Mistakes Startups Make in Choosing a Brand Name
IPRTRADEMARKS

Common Mistakes Startups Make in Choosing a Brand Name

CS Prashant KumarNovember 3, 2025November 3, 2025

Most startups choose brand names that sound catchy but fail legally. Learn from trademark expert Prashant Kumar about the most common brand naming mistakes in India — and how to pick a name that’s creative, compliant, and registrable under the Trade Marks Act, 1999.

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About

CS at Work is a knowledge and advisory platform led by Prashant Kumar, Company Secretary and Compliance Officer at Global Horizons Capital Advisors (IFSC) Private Limited, an IFSCA-licensed Investment Banker in GIFT IFSC. It simplifies corporate, regulatory, and capital markets frameworks through practical, execution-focused insights for startups, professionals, and global businesses.

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