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Tag: brand naming checklist

How to Conduct a Trademark Search in India: Step-by-Step Expert Guide (With Real Examples)
IPRTRADEMARKS

How to Conduct a Trademark Search in India: Step-by-Step Expert Guide (With Real Examples)

CS Prashant KumarNovember 4, 2025November 4, 2025

Before naming your startup or filing a trademark, make sure your brand is legally available. In this detailed guide, Company Secretary Prashant Kumar explains how to conduct a proper trademark search in India — step-by-step — to avoid conflicts, rejections, and costly rebranding.

Common Mistakes Startups Make in Choosing a Brand Name
IPRTRADEMARKS

Common Mistakes Startups Make in Choosing a Brand Name

CS Prashant KumarNovember 3, 2025November 3, 2025

Most startups choose brand names that sound catchy but fail legally. Learn from trademark expert Prashant Kumar about the most common brand naming mistakes in India — and how to pick a name that’s creative, compliant, and registrable under the Trade Marks Act, 1999.

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About

CS at Work is a knowledge and advisory platform led by Prashant Kumar, Company Secretary and Compliance Officer at Global Horizons Capital Advisors (IFSC) Private Limited, an IFSCA-licensed Investment Banker in GIFT IFSC. It simplifies corporate, regulatory, and capital markets frameworks through practical, execution-focused insights for startups, professionals, and global businesses.

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